The Original Octane
Octane was a real coffee house, a youthful institution for disruptor wannabes. Like so many brands, Octane is a symbol of a local neighborhood business that was taken too early by COVID-19. The least we can do is remember them.
Gone But Not Forgotten
Over 100,000 small businesses have closed forever. 55 percent of businesses closed on Yelp have shut down for good. It’s no exaggeration to say that small businesses are quietly dying. Restaurants, bars, apparel, yoga … The list goes on.
Do you have a story of a brand that’s come and gone? Go to Instagram and tell us about it. We’ll add it to the wall so that if its doors remain closed, its brand remains open.
We opened in 2003, just weeks before Octane Coffee House started the retail rebirth of West Midtown Atlanta. We gathered among the other promising entrepreneurs to brew innovation together. Like so many neighborhoods across America, the area is quiet today as we make our drive into the office, passing a hollowed out Octane. We are hopeful some will return, others will not. While our job is to build a brand’s reputation, today, we remember a few whose reputations should be etched in our memories.